Advertising
A TYPICAL DAY IN THE LIFE OF A COPYWRITER? FORGET IT. ONE DAY YOU’RE A POET, THE NEXT DAY A…
Marketers ‘need to lose their fear’ to better understand programmatic advertising says Shazam’s chief revenue officer https://youtu.be/JzcCD6wcLR0 The growth of…
The end of ‘shrink it and pink it’: A history of advertisers missing the mark with women Ladies, as everyone…
Hulu’s delicate dance with advertisers and consumers Car commercials are the kind of thing that Mindy Lahiri, the titular character…
Alfred Lomas was once among the most notoriously dangerous men in L.A. But in “License to Operate,” the former gang…
I’m in the market for a new television. I figure I’m willing to pay $2,000 or more for a large-screen…
Roku’s CEO tells us why he thinks he can beat Google in the battle for your TV Roku has built…
Mic CEO Says All Advertising Will Be Branded Content With a younger generation increasingly blocking online ads and avoiding TV…
Shoppers more frequently buy products when they see a ton of ads This story was delivered to BI Intelligence “E-Commerce…
SAP Shows How Businesses Are ‘Live’ in the Digital Economy https://youtu.be/dfwhDkcQWzI In a new SAP campaign launching today, called “Live…