Advertising
Telecoms open shop on Madison Avenue, but will brands buy? Many companies have transformed and realigned their focus with great success.…
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing…
Olympics marketing campaigns got an early start — but mostly among non-sponsors, according to marketing intelligence company Origami Logic, which…
The Future of Television: Where the US Industry Is Heading The digital disruption of the US television industry is at…
More complex digital campaigns encourage growing reliance on agency partners Marketers have long relied on agency partners for advertising efforts,…
At first, I really couldn’t believe what I was reading: “The decline of medicine as a profession began,” according to the…
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared to endorse the product, add…
Advertisers Try New Tactics to Break Through to Consumers Harry Li, a 26-year-old Atlanta native, has been binge-watching all 10…
Buick Debuts Envision Campaign Just in time for Father’s Day, General Motors’ Buick brand is launching a campaign for the…
Autoplay is everywhere, thanks (or not) to platforms and publishers pushing them onto people’s screens. But advertisers still say they…