Advertising
Samsung Explains Why It’s Betting on ‘Experiential’ Marketing In an era when many consumers are actively trying to avoid advertising,…
Campaign and Quantcast bring together advertising’s finest to debate the future of data and creativity Data and creativity is one of…
In the near future, ads will just be part of the conversation. Bots, and the AI technologies that drive them, are…
When it comes to display advertising — especially online — simpler can be better. That’s the implication of new research…
Our industry used to be full of people who had an instinct, who just knew, writes Russell Ramsey. Over the…
By now, we have all heard about how in-application advertising represents the next huge land grab in mobile marketing. Considering…
In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent…
More Agency Reviews Expected This Year, Study Finds The relationship between advertisers and their agencies can be a complicated one.…
If you’re in the digital advertising industry, you’ve probably heard of ad fraud, but you likely haven’t done anything to protect…
By 2018, eMarketer projects that cord-cutters and “cord-nevers” will represent around 20 percent of the U.S. population, while more than 53 percent…