Advertising
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in the US, but a new…
The days of traditional marketing and advertising are long gone, but companies – especially large corporate institutions – sometimes find…
Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but…
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to clear up some of the…
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative Marketer of the Year for…
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and analytics into every phase of…
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced a partnership that combines Watson’s…
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup campaign pitched on the show…
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising…
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland has answered the call. From…