Advertising
Ad Industry Powers Consider Adopting Ad Blocking on a Wide Scale The biggest players in advertising and tech are mapping…
With Brand Safety in Focus, Digital Advertisers Are Quickly Shifting Toward Direct Programmatic Bots, fraud and particularly brand safety—given YouTube’s recent…
Facebook debuted amazing augmented reality technology. Are you ready for Facebook to own your real life, too? [Image: Facebook] I…
Foot Locker—long a fan of playing it for laughs with famous athletes—is taking a different twist on its latest campaign,…
Placed CEO David Shim says demand for offline attribution at a tipping point. Retail makes up the largest category of…
No one disputes that digital ad fraud exists. The ecosystem is under constant and evolving threat from non-human traffic in…
Those born during the Gen Z generation like the freedom to explore their interests — and avoid things that don’t…
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing…
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend, digital agency Rain hosted a…
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador in China isn’t a taut…