Advertising
After years of brands thinking they could do it better (and cheaper, and faster) themselves, one lousy ad is changing…
Forget ordering pizza. Soon you’ll also be able to consult Alexa about your next period. Last weekend, digital agency Rain hosted a…
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador in China isn’t a taut…
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, protesters and…
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the personalized ads they’re seeing today.…
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit of its #OptOutside effort, is…
Agency January Digital wants you to see influencer posts more than once. When it promoted a new skin defense cream…
Nearly six months after granting verified pages and profiles the ability to share branded content, Facebook is expanding the service…
“Page under ads” are types of advertiser landing pages that come up either as new tabs in a reader’s browser,…
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX), a platform it claimed would…