Advertising
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing explores how it got here…
Media consultant ID Comms is out with a new study — based on a survey of marketers and media agencies…
The skateboarding term is now the definition of individualism If you happened to catch the 2001 film Dogtown and Z-Boys,…
In 2016, Americans spent an average of five hours and forty-three minutes on digital media (mobile, desktop/laptop and other connected…
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting network or program to advertise…
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing Influencers and the Super Bowl have been a natural…
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon wants more brands and marketers…
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception — and of TV’s and…
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing investments in TV with digital…
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T…