Advertising
In 2016, Americans spent an average of five hours and forty-three minutes on digital media (mobile, desktop/laptop and other connected…
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting network or program to advertise…
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing Influencers and the Super Bowl have been a natural…
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon wants more brands and marketers…
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception — and of TV’s and…
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing investments in TV with digital…
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T…
And David Beckham pops in to say hi Some in the Western world retain unfortunate stereotypes about China as a…
We spend much time applauding creative talent and achievements, but perhaps we should pause occasionally and give a little appreciation…
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch of its EQT shoe line,…