Advertising
It wasn’t that long ago that commercials for the body spray Axe spoke to a certain type of male fantasy:…
Amnesty International https://youtu.be/jIhQ-dhZ7vQ Digital advertisment created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO. Credits: Advertising…
Marketers look most closely at measurability and pricing when deciding which platforms to run pre-roll video ad campaigns on, according…
Video ads are more effective the more often viewers see them — but advertisers also need to avoid oversaturation, which…
1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content Internet users are fed up with poor-quality…
AI discovered science-based insights The Mirai is Toyota’s car of the future. It runs on hydrogen fuel cells, gets 312 miles…
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue In the world of programmatic advertising,…
Researchers find that ads that tell consumers what to do often end up turning them off instead Some advertisers like…
In January, Expedia debuted a spot to show the importance of broadening one’s worldview. It featured a woman’s varied travel experiences, from a…
As Viewers Drift Online, Advertisers Hold Fast to Broadcast TV TV ratings are collapsing. Media stocks are falling. Cord cutting…