Advertising
A Painstaking Archivist Lovingly Curates a Family’s Photos in Apple’s Film Promoting iPhone Memories Kodak had Kodak moments, and now…
Software firms use detailed sets of data to help networks identify niche audience segments In the past two years, the…
If an agency wants to win Facebook’s own ad awards, it doesn’t hurt to use the platform’s latest formats and…
“We work in an industry where people invent technology to avoid what we create,” says the Droga5 founder. Can he…
Smirnoff just served America a massive glass of IDGAF on the rocks. The vodka company’s icy-cold new ad campaign goes…
A new report from media consultant ID Comms finds that media shops continue to be regarded with “suspicion” by advertisers,…
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social…
WPP chief Sir Martin Sorrell has singled out Amazon’sAlexa personal assistant as providing one of the biggest threats to the…
Not your father’s billboards: Interactive out-of-home is coming of age It’s not just that billboards — those static and fading…