Advertising
Pivot from its previous campaigns on working parents After dedicating its last few ads to themes of female empowerment and…
2018 is the turning point toward snackable spots The movement toward short-form video is alive and well. Yuliya Kim Let…
Millennials, which have been called the most studied generation to date, have gotten so much of the spotlight that Gen Zers, those…
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts…
Converse is helping kids gear up for school with a new collection of apparel, shoes and backpacks, with a gif-heavy campaign…
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as…
Jody Orsborn was working for an LA music production company when the idea came to her to set up The Backscratchers. Founded…
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left and an open door appears,…
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied with owning the space on…
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to 22,342 vehicles in June, started…