Advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts…
Converse is helping kids gear up for school with a new collection of apparel, shoes and backpacks, with a gif-heavy campaign…
What’s ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as…
Jody Orsborn was working for an LA music production company when the idea came to her to set up The Backscratchers. Founded…
IMAGINE, FOR A moment, that you’re inside a virtual reality world. You look to your left and an open door appears,…
The Future Of TV Is Social TV is dying, and Facebook smells blood. Not satisfied with owning the space on…
Dive Brief: Mazda, the Japanese car company whose U.S. sales fell 14.7% from a year earlier to 22,342 vehicles in June, started…
TV advertisers have vastly expanded their attempts to drive people to their websites but are rarely pushing hashtags anymore, according…
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why. Earlier this…
LittleThings and Dotdash say they’re taking a ‘less is more’ approach with ads across their sites Websites cluttered with advertising…