Advertising
CPG Brands Replace Demographic Targeting With Behavioral Targeting Demographic targeting and behavioral targeting have both been around since internet advertising’s…
Apple’s plan to integrate cookie-blocking technology into the latest version of Safari has industry bodies in the US concerned the…
Coke has been advertising in New York’s Times Square for 97 years, but never as big—and bold—as it is now. Its…
Top ad-buying firms sign on for auditing services to make sure ads steer clear of controversial content Ad-buying giants like Omnicom…
Under Armour has rolled out its #WEWILL campaign to show its support to the victims of Hurricane Harvey. Under Armour has…
Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads In recent months, industry pundits sat up…
As recently as five years ago, vertical video was the enemy of the internet. A “Say No to Vertical Videos”…
The group Truth in Advertising is asking California regulators to investigate Gwyneth Paltrow’s wellness empire for allegedly making health claims…
Tuning into podcast sponsorship, programmatic audio and native audio sponsorships We don’t call it radio advertising anymore. It’s online audio advertising, and it…
Three in four millennial dads are resentful that advertisers and marketers are out of touch with them and their contributions…