Advertising
It’s open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the…
A few years ago, Vine challenged audiences to think about what they could do in six seconds. Turns out you can eat…
Copywriters used to be central to how an agency worked, but the rise of project models is putting a strain…
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube. But…
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’ advertising agency. The advertising and…
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research from Zenith. The report was based…
Coors Light just debuted its “Made to Chill” campaign — significant because, for a change, the beer brand that made…
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those that swung for the fences…
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for parents’ back-to-school budgets. Come winter,…
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications copy through analyzing a database…