Advertising
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those that swung for the fences…
This post was originally featured on the Comperemedia blog. In the fall, retail brands compete for parents’ back-to-school budgets. Come winter,…
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications copy through analyzing a database…
VR ads in 2019: What’s working, and what’s not Look at a typical advertising trade pub in 2019 and you’ll…
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog post. Advertising agency business development…
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral psychology unit “Fame has a…
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but a new study highlights how…
AI is a buzzword that we’ve heard about a lot and rightly so. It has infiltrated all facets of modern…
Advertiser confidence in digital audio is growing, according to new research, with 86% of agencies and 66% of brands in…
When outgoing CMO of Unilver Keith Weed made his swan song speech at Global Marketer’s Week, focused on the 7…