Advertising
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency into their programmatic buys, they’re…
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would now be blocked by default…
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads…
The campaign aims to alert consumers to the likelihood that climate change will continue to affect marine habitats, to the…
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Gin Lane was the ad agency behind some of the most well-known digitally native brands that have sprung…
Told in 30-second chapters that look like real ads for fake products, this excellent short from writer/director Ben Callner examines…
The new tools added to its Create with Google platform is all about testing, testing, testing. Today Google is rolling…
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid adoption of streaming video, enabled…
Mastercard, the financial payments firm, concentrates on leveraging experiential marketing to engage consumers around their passion points, having concluded six…
Your ad spend is only a fraction of your investment. To figure out the true ROI of your marketing efforts,…