Advertising
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition…
Is the world of advertising about to come full circle, Faris Yakob wonders? The period known as the ‘golden age…
With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform,…
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company is focused on one specific…
Partnership programs “are going to create a whole new genre of advertising”, according to Procter & Gamble’s chief brand officer…
I just reread this 2018 post and I laughed when I realized that I had left out a couple of…
Imagine that you are a desirable advertising agency client. The desirable (to me) client = has a decent budget; respects…
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has a suggestion: get research agencies…
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed…
The ongoing debate about political advertising on platforms has reached its natural conclusion — with a meta-question of whether or not…