Advertising
Earlier this year, California-based ad tech startup Firefly received a funding round worth $30 million. The company is focused on one specific…
Partnership programs “are going to create a whole new genre of advertising”, according to Procter & Gamble’s chief brand officer…
I just reread this 2018 post and I laughed when I realized that I had left out a couple of…
Imagine that you are a desirable advertising agency client. The desirable (to me) client = has a decent budget; respects…
Advertising hasn’t cracked the issues it faces around diversity and inclusion, but Majbritt Rijs has a suggestion: get research agencies…
Viewability has become the de-facto metric for marketers for measuring the effectiveness of digital ad campaigns, but new research revealed…
The ongoing debate about political advertising on platforms has reached its natural conclusion — with a meta-question of whether or not…
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency As marketers seek more transparency into their programmatic buys, they’re…
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would now be blocked by default…
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads…