Advertising
As he does every weekday morning, an agency executive opened up the professional networking app Fishbowl one Wednesday in March…
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically connected, geography being history and…
Brands will gradually shift towards augmented experience as a way of reaching consumers, as more industries such as fitness, beauty…
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai and Gillette making the top…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by…
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns that are making a difference.…
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved a conceit in which they…
An impression is an impression is an impression, but how do you know if it’s really worth the money? Oliver…
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight campaigns that are making a…
You may have noticed that the world is a mess. It is rife with hatred, lies, conspiracy theories, violence and hostility…