Advertising
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai and Gillette making the top…
Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by…
Creative Director’s Choice gives creative directors a chance to highlight the best workaround and spotlight campaigns that are making a difference.…
In recent years, copywriters, “branding” experts, “strategic” thinkers, and advertising and marketing agencies have evolved a conceit in which they…
An impression is an impression is an impression, but how do you know if it’s really worth the money? Oliver…
Creative Director’s Choice gives creative directors a chance to highlight the best work around and spotlight campaigns that are making a…
You may have noticed that the world is a mess. It is rife with hatred, lies, conspiracy theories, violence and hostility…
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition…
Is the world of advertising about to come full circle, Faris Yakob wonders? The period known as the ‘golden age…
With consumers bombarded by thousands of advertising messages every day, and with the great majority of ads, regardless of platform,…