Advertising
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its…
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and ageism. First, as it relates…
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative…
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and media industries. While often a…
Achieving granular reactions is the goal, but the tech isn’t yet up to the task Whether it’s a tech company,…
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art doesn’t emphasize function, it plays…
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to make the most of it.…
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’ love of OTT streaming services,…
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election is still more than 18…
Do you advertise your advertising agency? Based on my industry experience, most do not. This means that agencies are not…