Advertising
For helping to crack one of the most pernicious digital fraud schemes in history, White Ops CEO Tamer Hassan is…
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder…
What does this say about programmatic video ads? Despite marketers’ efforts with advanced programmatic and data targeting for video ads,…
Top publishers experimenting with their paywall approaches are making headlines. In February, after six months of testing, the Economist tightened its…
Advertising and Ageism = Insanity I am going to discuss two forms of advertising and ageism. First, as it relates…
Brand safety remains a concern, and one wrong move by marketers can tarnish consumer sentiment. So what do the negative…
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and media industries. While often a…
Achieving granular reactions is the goal, but the tech isn’t yet up to the task Whether it’s a tech company,…
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art doesn’t emphasize function, it plays…
Is strategy and technological infrastructure enough? Advertisers crave first-party data, but they often struggle to make the most of it.…