Advertising
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that Google Maps has not: advertising.…
Spotify for Brands, the music streaming service’s ad sales house, is encouraging the industry to celebrate the soundtracks that helped cement…
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes it will. The iPhone maker…
Sheraton Hotels & Resorts is updating its logo after 82 years as part of a larger brand transformation. The design…
Adidas-owned brand wants the attention of 20somethings The ’90s are cool again, and Reebok is banking on that as it…
PerceptIn, a visual intelligence company, has created technology that combines artificial intelligence algorithms and a tiny camera to create a…
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight of the 100 most award-winning…
Nielsen’s Total Ad Ratings show TV still the major driver of impressions Advertising campaigns that combined digital advertising with traditional…
In 1982, the French magazine Expansion named the 30 men who had contributed most to the Industrial Revolution. The top 6 were…
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to run Sponsored Products ads on…