Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe 0 By Celtra Staff on September 28, 2021 Branding Share on Facebook Share Share on TwitterTweet Share on Google Plus Share Share on Pinterest Share Share on LinkedIn Share Send email Mail Print Print <iframe> <p>The devil is in the details…</p> <p>It’s the little things that will make or break that big campaign you’re about to launch.</p> <p>If you want to make sure you nail these details, you need to approach it with a design mindset.</p> <p>That’s how <a href="https://www.linkedin.com/in/jo%C3%A3o-paz-8353b490/">João Paz</a>, Head Of Design at <a href="https://us.mullenlowe.com/">MullenLowe US</a>, has approached his maker space where he’s taking the attention to detail the design industry does for branding and applying it towards campaigns.</p> <p>And it’s paying off.</p><div class='mailmunch-forms-in-post-middle' style='display: none !important;'></div> <p>In this episode, we discuss:</p> <ul><li>How to approach a campaign with a detail-oriented design mindset</li><li>Why brands fail to understand their real competition (Spoiler: It’s the internet)</li><li>Why customers can see right through disingenuous causes</li></ul> <p>…</p> <p>This article first appeared in celtra.com</p> <p><em>Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: <a rel="noreferrer noopener" href="mailto:info@groupisd.com" target="_blank">engage@groupisd.com</a> or visit <a rel="noreferrer noopener" href="http://www.groupisd.com/story" target="_blank">www.groupisd.com/story</a></em></p> <div class='mailmunch-forms-after-post' style='display: none !important;'></div><div class='apss-social-share apss-theme-4 clearfix'> <div class='apss-facebook apss-single-icon'> <a rel='nofollow' title="Share on Facebook" target='_blank' href='https://www.facebook.com/sharer/sharer.php?u=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/'> <div class='apss-icon-block clearfix'> <i class='fa fa-facebook'></i> <span class='apss-social-text'>Share on Facebook</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-twitter apss-single-icon'> <a rel='nofollow' href="https://twitter.com/intent/tweet?text=Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe&url=https%3A%2F%2Fwww.brandknewmag.com%2Fwhy-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe%2F&" title="Share on Twitter" target='_blank'> <div class='apss-icon-block clearfix'> <i class='fa fa-twitter'></i> <span class='apss-social-text'>Share on Twitter</span><span class='apss-share'>Tweet</span> </div> </a> </div> <div class='apss-google-plus apss-single-icon'> <a rel='nofollow' title="Share on Google Plus" target='_blank' href='https://plus.google.com/share?url=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/'> <div class='apss-icon-block clearfix'> <i class='fa fa-google-plus'></i> <span class='apss-social-text'>Share on Google Plus</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-pinterest apss-single-icon'> <a rel='nofollow' title="Share on Pinterest" href='javascript:pinIt();'> <div class='apss-icon-block clearfix'> <i class='fa fa-pinterest'></i> <span class='apss-social-text'>Share on Pinterest</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-linkedin apss-single-icon'> <a rel='nofollow' title="Share on LinkedIn" target='_blank' href='http://www.linkedin.com/shareArticle?mini=true&title=Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe&url=https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/&summary=The+devil+is+in+the+details%E2%80%A6%0A%0A%0A%0AIt%E2%80%99s+the+little+things+that+will+make+or+break+that+big+campaign...'> <div class='apss-icon-block clearfix'><i class='fa fa-linkedin'></i> <span class='apss-social-text'>Share on LinkedIn</span> <span class='apss-share'>Share</span> </div> </a> </div> <div class='apss-email apss-single-icon'> <a rel='nofollow' class='share-email-popup' title="Share it on Email" target='_blank' href='mailto:?subject=Please visit this link https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/&body=Hey Buddy!, I found this information for you: "Why%20It%20Pays%20to%20Approach%20Campaigns%20w%2F%20a%20Design%20Mindset%20with%20MullenLowe". Here is the website link: https://www.brandknewmag.com/why-it-pays-to-approach-campaigns-w-a-design-mindset-with-mullenlowe/. Thank you.'> <div class='apss-icon-block clearfix'> <i class='fa fa-envelope'></i> <span class='apss-social-text'>Send email</span> <span class='apss-share'>Mail</span> </div> </a> </div> <div class='apss-print apss-single-icon'> <a rel='nofollow' title="Print" href='javascript:void(0);' onclick='window.print(); return false;'> <div class='apss-icon-block clearfix'><i class='fa fa-print'></i> <span class='apss-social-text'>Print</span> <span class='apss-share'>Print</span> </div> </a> </div> </div> <div class="tagcloud"><a href="https://www.brandknewmag.com/tag/advertising/" rel="tag">Advertising</a> <a href="https://www.brandknewmag.com/tag/branding/" rel="tag">Branding</a> <a href="https://www.brandknewmag.com/tag/brandknew/" rel="tag">BrandKnew</a> <a href="https://www.brandknewmag.com/tag/brandknewmag/" rel="tag">BrandKnewmag</a> <a href="https://www.brandknewmag.com/tag/communication/" rel="tag">Communication</a> <a href="https://www.brandknewmag.com/tag/competition/" rel="tag">Competition</a> <a href="https://www.brandknewmag.com/tag/content-sharing/" rel="tag">Content sharing</a> <a href="https://www.brandknewmag.com/tag/design/" rel="tag">Design</a> <a href="https://www.brandknewmag.com/tag/design-mindset/" rel="tag">Design Mindset</a> <a href="https://www.brandknewmag.com/tag/digital-marketing/" rel="tag">Digital Marketing</a> <a href="https://www.brandknewmag.com/tag/hackcellence-fest/" rel="tag">HACKcellence Fest</a> <a href="https://www.brandknewmag.com/tag/innovation/" rel="tag">Innovation</a> <a href="https://www.brandknewmag.com/tag/isd-global/" rel="tag">ISD Global</a> <a href="https://www.brandknewmag.com/tag/isd-group/" rel="tag">ISD Group</a> <a href="https://www.brandknewmag.com/tag/joao-paz/" rel="tag">Joao Paz</a> <a href="https://www.brandknewmag.com/tag/marketers/" rel="tag">Marketers</a> <a href="https://www.brandknewmag.com/tag/mullen-lowe/" rel="tag">Mullen Lowe</a> <a href="https://www.brandknewmag.com/tag/phewturecast/" rel="tag">Phewturecast</a> <a href="https://www.brandknewmag.com/tag/podcast/" rel="tag">Podcast</a> <a href="https://www.brandknewmag.com/tag/social-media/" rel="tag">Social Media</a> <a href="https://www.brandknewmag.com/tag/weeklileaks/" rel="tag">Weeklileaks</a></div> </div><!-- .post-content --> </div> </div> </article> <h3 class="section-head">About Author</h3> <section class="author-info"> <img alt='' src='https://secure.gravatar.com/avatar/3e67b1ad1195b63050fdb6fb418b94a6?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/3e67b1ad1195b63050fdb6fb418b94a6?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo' height='100' width='100' loading='lazy'/> <div class="description"> <a href="https://www.brandknewmag.com/author/celtrastaff/">Celtra Staff</a> <ul class="social-icons"> </ul> <p class="bio"></p> </div> </section> <section class="related-posts"> <h3 class="section-head">Related Posts</h3> <ul class="highlights-box three-col related-posts"> <li class="highlights column one-third"> <article> <a href="https://www.brandknewmag.com/meeting-of-ceo-minds-a-melting-of-thoughts/" title="Meeting of CEO Minds: A Melting of Thoughts" class="image-link"> </a> <div class="cf listing-meta meta above"> <time datetime="2024-02-15T17:12:01+04:00" itemprop="datePublished" class="meta-item">February 15, 2024</time><span class="meta-item comments"><a href="https://www.brandknewmag.com/meeting-of-ceo-minds-a-melting-of-thoughts/#respond"><i class="fa fa-comments-o"></i> 0</a></span> </div> <h2><a href="https://www.brandknewmag.com/meeting-of-ceo-minds-a-melting-of-thoughts/" title="Meeting of CEO Minds: A Melting of Thoughts">Meeting of CEO Minds: A Melting of Thoughts</a></h2> </article> </li> <li class="highlights column one-third"> <article> <a href="https://www.brandknewmag.com/not-just-today-happy-364-days-of-love/" title="Not Just Today. Happy 364 Days of Love" class="image-link"> </a> <div class="cf listing-meta meta above"> <time datetime="2024-02-14T12:52:20+04:00" itemprop="datePublished" class="meta-item">February 14, 2024</time><span class="meta-item comments"><a href="https://www.brandknewmag.com/not-just-today-happy-364-days-of-love/#respond"><i class="fa fa-comments-o"></i> 0</a></span> </div> <h2><a href="https://www.brandknewmag.com/not-just-today-happy-364-days-of-love/" title="Not Just Today. Happy 364 Days of Love">Not Just Today. Happy 364 Days of Love</a></h2> </article> </li> <li class="highlights column one-third"> <article> <a href="https://www.brandknewmag.com/brandknow-at-brandbar-did-you-know-this-about-mont_blanc/" title="BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?" class="image-link"> <img width="214" height="107" src="https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_024.jpg" class="image wp-post-image" alt="" loading="lazy" title="BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?" /> </a> <div class="cf listing-meta meta above"> <time datetime="2023-12-12T10:01:31+04:00" itemprop="datePublished" class="meta-item">December 12, 2023</time><span class="meta-item comments"><a href="https://www.brandknewmag.com/brandknow-at-brandbar-did-you-know-this-about-mont_blanc/#respond"><i class="fa fa-comments-o"></i> 0</a></span> </div> <h2><a href="https://www.brandknewmag.com/brandknow-at-brandbar-did-you-know-this-about-mont_blanc/" title="BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?">BrandKnow at BrandBar: Did You Know This About Mont_Blanc ?</a></h2> </article> </li> </ul> </section> <div class="comments"> <div id="comments"> <p class="nocomments">Comments are closed.</p> </div><!-- #comments --> </div> </div> <aside class="col-4 sidebar"> <div class=""> <ul> <li id="recent-posts-2" class="widget widget_recent_entries"> <h3 class="widgettitle">Recent Posts</h3> <ul> <li> <a href="https://www.brandknewmag.com/for-whom-nothing-is-a-tall-order/">For whom nothing is a tall order!</a> </li> <li> <a href="https://www.brandknewmag.com/confections-of-a-c-suite-stalwart/">Confections of a C Suite stalwart!</a> </li> <li> <a href="https://www.brandknewmag.com/a-connoisseur-of-passion-capital/">A connoisseur of passion capital!</a> </li> <li> <a href="https://www.brandknewmag.com/pioneering-the-wealth-of-health/">Pioneering the wealth of health!</a> </li> <li> <a href="https://www.brandknewmag.com/meeting-of-ceo-minds-a-melting-of-thoughts/">Meeting of CEO Minds: A Melting of Thoughts</a> </li> </ul> </li> <li id="bunyad_ads_widget-3" class="widget bunyad-ad"> <div class="adwrap-widget"> <!--<a href="https://b4uplus.com/" rel="nofollow" target="blank"><img alt="B4U" src="https://www.brandknewmag.com/wp-content/uploads/2023/01/b4u-MPU-Banner.jpeg" border="0"></a>--> <script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <!-- Home --> <ins class="adsbygoogle" style="display:inline-block;width:300px;height:250px" data-ad-client="ca-pub-2877158272908777" data-ad-slot="5220258448"></ins> <script> (adsbygoogle = window.adsbygoogle || []).push({}); </script> </div> </li> </ul> </div> </aside> </div> <!-- .row --> </div> <!-- .main --> <footer class="main-footer"> <div class="wrap"> <ul class="widgets row cf"> <li class="widget col-4 widget_categories"><h3 class="widgettitle">Categories</h3> <ul> <li class="cat-item cat-item-6"><a href="https://www.brandknewmag.com/category/advertising/">Advertising</a> </li> <li class="cat-item cat-item-3"><a href="https://www.brandknewmag.com/category/branding/">Branding</a> </li> <li class="cat-item cat-item-133"><a href="https://www.brandknewmag.com/category/conversations/">Conversations</a> </li> <li class="cat-item cat-item-4"><a href="https://www.brandknewmag.com/category/design/">Design</a> </li> <li class="cat-item cat-item-5"><a href="https://www.brandknewmag.com/category/digital-and-social/">Digital & Social</a> </li> <li class="cat-item cat-item-7"><a href="https://www.brandknewmag.com/category/innovation/">Innovation</a> </li> <li class="cat-item cat-item-31"><a href="https://www.brandknewmag.com/category/marketing/">Marketing</a> </li> <li class="cat-item cat-item-1"><a href="https://www.brandknewmag.com/category/uncategorized/">Uncategorized</a> </li> <li class="cat-item cat-item-16222"><a href="https://www.brandknewmag.com/category/video/">Video</a> </li> </ul> </li> </ul> </div> <div class="lower-foot"> <div class="wrap"> </div> </div> </footer> </div> <!-- .main-wrap --> <script type='text/javascript' src='https://www.brandknewmag.com/wp-includes/js/comment-reply.min.js?ver=5.7.2' id='comment-reply-js'></script> <script type='text/javascript' id='apss-frontend-mainjs-js-extra'> /* <![CDATA[ */ var frontend_ajax_object = {"ajax_url":"https:\/\/www.brandknewmag.com\/wp-admin\/admin-ajax.php","ajax_nonce":"e9e961e0f5"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/plugins/accesspress-social-share/js/frontend.js?ver=4.2.3' id='apss-frontend-mainjs-js'></script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20' id='jquery-form-js'></script> <script type='text/javascript' id='contact-form-7-js-extra'> /* <![CDATA[ */ var _wpcf7 = {"loaderUrl":"https:\/\/www.brandknewmag.com\/wp-content\/plugins\/contact-form-7\/images\/ajax-loader.gif","recaptcha":{"messages":{"empty":"Please verify that you are not a robot."}},"sending":"Sending ...","cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.5.1' id='contact-form-7-js'></script> <script type='text/javascript' id='bunyad-theme-js-extra'> /* <![CDATA[ */ var Bunyad = {"ajaxurl":"https:\/\/www.brandknewmag.com\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/themes/smart-mag/js/bunyad-theme.js?ver=2.6.2' id='bunyad-theme-js'></script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/themes/smart-mag/js/jquery.flexslider-min.js?ver=2.6.2' id='flex-slider-js'></script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-content/themes/smart-mag/js/jquery.sticky-sidebar.min.js?ver=2.6.2' id='sticky-sidebar-js'></script> <script type='text/javascript' src='https://www.brandknewmag.com/wp-includes/js/wp-embed.min.js?ver=5.7.2' id='wp-embed-js'></script> </body> </html> <!-- Performance optimized by W3 Total Cache. Learn more: https://www.w3-edge.com/products/ Served from: www.brandknewmag.com @ 2024-04-23 17:52:20 by W3 Total Cache -->
