Malayalees are getting knotty


The hunt is on. And it’s for life partners. A recent research report by concludes that over 1 lakh Malayalee NRIs are on the look out for a life partner. The heat is on. And so is the choice. To be or knot to be is the question.

Nearly 1 lakh Malayali NRIs are currently looking for a Life Partner online: Research Report by KeralaMatrimony

KeralaMatrimony, the leading matchmaking service for Malayalis, from BharatMatrimony, studied the demographic patterns of over 4 lakh registered users. The data revealed fascinating insights on Malayalis and their life partner preferences.

Highlights from the research report:

  • The user base comprised of 30% women and 70% men with the average age of male registrants being 29 years and that of women being 25 years.
  • Interestingly, NRIs formed 19% of the 4 lakh plus matrimony profiles. Majority of them were from United Arab Emirates, Saudi Arabia, US, UK, Qatar, Kuwait, Oman and Bahrain.
  • 53% of the members were open to seeking life partners living overseas, of which UAE, USA, Canada and Australia were among the most preferred countries.

Infographic KeralaMatrimony

Individuals are increasingly taking marriage decisions into their own hands as is evident from the fact that 61% of the matrimony profiles were created by the individuals themselves, with only about 14% created by parents and the rest by siblings and others.

58% women seeking a life partner are 23-27 years, while 50% men are in the age group of 26-30 years.

Indicating the progressive nature of the Malayali community was the fact that 30% men and 18% women were open to a life partner outside their own caste.

In terms of educational qualification, the most popular stream of education amongst women registrants was Arts followed by technology and professional degrees. Whereas for men, it was technology and professional degrees, followed by Diploma.

39% women and 19% men preferred life partners whose education qualification is Masters degree or above. Women were looking for partners with Masters degree primarily in Engineering, Management, and Medicine. Men preferred partners with Masters degree in Commerce, Arts or Science.

The top cities within Kerala that witnessed maximum number of registrations included Kochi, Thiruvananthapuram, Kozhikode, Ernakulam, Thrissur, Kannur and Kollam.

In tune with the mobile and internet trends, 82% of the KeralaMatrimony members did their life partner search using their mobile.

Commenting on the interesting trend, Murugavel Janakiraman, Founder and CEO, said, “KeralaMatrimony has earned the trust of millions of Malayalis to become the No. 1 choice when it comes to finding a life partner. Lakhs of success stories have been reported till now and we continue to grow our user base amongst the vibrant Malayali community, in India, UAE, US and across the globe. Kerala is a large and priority market for us and we continue to step up our efforts to help more Malayalis find their life partner.”

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