In a fragmented media environment, video on Twitter helps capture your audience’s attention.
n today’s media landscape, consumers are in the driver’s seat. People consume content across multiple screens, giving them more control than ever before. As a marketer, this environment is a challenge. Brands need to find new ways to capture people’s attention, on their terms – and marketers are turning to video. In fact, 95% of brand and agency executives plan for live video to be an important part of their marketing strategies in 2018, according to a study by IBM Cloud Video and Brandlive. And, we’ve also seen video explode on Twitter.
Every day, people come to Twitter to discover what’s happening right now. The mindset of the audience on Twitter is extremely unique – these aren’t people who sit back and watch the world just scroll by. They’re engaged. They’re curious. On average, we see that people are +31% more likely to remember what they see on Twitter versus general online browsing. This research proves people on Twitter are ‘always on’ and receptive to new ideas1.
Video has become an important focus for us as we look to help people see, share, and influence their world. At the 2018 Digital Content NewFronts, we announced over 30 premium video content partnerships, across entertainment, lifestyle, news, sports, gaming, and beyond. These partnerships mean that publishers will deliver live and on-demand video clips to consumers, and give marketers more opportunities to reach a highly receptive audience.
This article first appeared in www.marketing.twitter.com
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