How moral outrage makes social media more extreme

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A new study out of Yale University suggests the reason that your Facebook and Twitter feeds are now laden with scathing political diatribes and lengthy personal commentary is because we’ve been subtly trained to post those. 
Simply put, because content with “expressions of moral outrage” is more popular, we publish more of it
After tracking the users’ Twitter pages over time, researchers discovered those who racked up more “likes” or “retweets” after showing outrage were more likely to keep doing so in future posts.
Surprisingly, the finding was not confined to political echo chambers, where you would naturally expect slanted voices to grow louder. The rewards system had the greatest influence on users in moderate networks.

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