Digital & Social
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work? In the 2000 film Cast Away,…
Trying to find the right influencer can be time consuming but it is achievable for many businesses. Unlike some traditional…
For manufacturers, digitizing products can often be much easier than monetizing those products. In other words, a technology shift can be…
If we only think about all the changes we have experienced during the last months – not just the global…
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.…
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone.…
This Researcher Says AI Is Neither Artificial nor Intelligent Kate Crawford, who holds positions at USC and Microsoft, says in…
Turns out, some advertisers will walk their talk on behaving ethically — to a point. Sure, we’ve been here before,…
B2B website visitors and B2B marketers don’t always see eye to eye on which characteristics, features, and content formats are…
Editor’s Note: “Off The Record: Masked Marketer” is a new series where we peek behind the scenes thanks to an…