Browsing: Branding
Is brand authenticity disrupting advertising?
As powerful as it is as a channel for brand awareness and even commerce nowadays,…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
Here’s how you build creative video experiences for a multi-screen world
It’s time for brands to consider the nuances of each format at every stage of…
Brands can tap sensory power from tangible brand assets
Marketers are missing a trick by not opening their minds to opportunities afforded by unlocking…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Managing a brand’s reputation via online reviews
Online reviews: Building a framework for the reputation economy (Part 1) The reputation economy is…
Avatars will be our guides in immersive AR worlds – and brands need to be ready
Back in August I explored the profound role that avatars will play in shaping our experience…
Why brands need to take ASMR more seriously
A little bit of data on the latest trends can help brands create strategies to…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
The Five Principles Of Trust Building
It used to be that the biggest brand in the category was the target for…