Browsing: Branding
How brands can tackle the fake news threat
Brands worried about the prospect of their ads appearing on fake news sites may need…
How do you bring a brand to life?
Humans are wired to feel connected to others when they find interests, traits or experiences…
Data and value – balancing brand interest with the need for consent
Data, value and consent – living in the embryonic age of privacy management In an…
Keeping Up With Nike’s Digital Strategy
If you’re in the marketing and advertising world, you’ve no doubt seen Nike’s newest campaign…
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
THE GAME OF THRONES STARBUCKS CUP: WHAT’S INSIDE?
IN CASE YOU missed in last night’s episode—or haven’t been on #GoT Twitter today—someone seems to…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…