Browsing: Branding
Senior business leaders lack confidence in building brands
Despite the evidence that brand building helps create value over the long term, new research…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
No Brand Is ‘Too Boring’ For Social: 3 Examples
No Brand Is ‘Too Boring’ For Social: 3 Examples It happens nearly every time I…
Ikea is transitioning its print catalog to Pinterest
Startup brands may be getting into the physical catalog business, but Ikea — known for its…
‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex
Casper, a direct-to-consumer mattress brand, toying with an IPO and valued at $1 billion, sells…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
20 Ways to Bust Through the Digital Noise With a More Human, Relevant Brand
Building a brand that’s relevant, memorable and valuable online requires a lot more than fancy…
A HISTORY OF BRANDS HACKING WIKIPEDIA
The North Face found itself in hot water when it hacked Wikipedia for its own…
How Brands Can Actually Let AI Do The Talking
Advertising is experiencing a fundamental shift. Social media stories and influencers now drive growth for both…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…