Browsing: Branding
Sneakers for Entrepreneurs: How K-Swiss Rebranded Around the Modern Hustle
K-Swiss President Barney Waters and Social Media Community Manager Omar Prestwich share how the sneaker…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
Ellen Baron on brand health, customer emotion and brand development research
– Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
How to modernize an established brand to drive growth
The key to Wendy’s successful transformation? Staying true to the brand while using data to…
Nation Branding: Which Countries Ranked Highest This Year?
Any country that wants to improve its brand image must offer a superior quality of…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
The best way to brand a city? With architecture and food
Berlin is big beers and the Fernsehturm TV tower. Paris is the Eiffel Tower, croissants,…
Phil Knight on the Controversial Kaepernick Ad and Nike’s Never-Give-Up Attitude
“It doesn’t matter how many people hate your brand as long as enough people love…
WGSN: 10 Direct-to-consumer brands to watch in 2019
Direct-to-consumer brands continue to boom. Here, WGSN’s Laura Saunter selects 10 brands that we think…