Browsing: Branding
The truth about truth and authenticity – why some brands get it and others don’t
Spend an hour at any marketing conference and you’re sure to hear the word ‘authenticity’…
A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Business models die. Brands don’t
Your business does not have a brand. Your brand has a business. That may sound…
What’s the Recipe for a Brand New Color?
Mas Subramanian Set out to Make a Semiconductor and Ended Up with a New Blue Pigment…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Zara’s new logo may be the future of branding, love it or hate it
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
Look back, move forward – how you can win with lifetime value this year
For many, the start of the year is a fresh start. The holidays are behind…
Four lessons to help brands sing in other languages
Catherine Barr shares the four golden rules of transcreation she’s learnt setting up creative translation…
How brand humility can help drive success
As you’re brainstorming a new content marketing campaign, the word “humble” may not come to…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…