Browsing: Branding
Brand experience is central to successful DTC brands
DTC businesses are all about creating brands and growing them – and while there’s an…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
In an age of abundant choice, why is brand more important than ever?
Your brand might not be what you think it is, but it’s more important than…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Toshiba ups the ante; goes down memory lane !
When you are a brand with a legacy of being at the intersection of perpetual…
Media owner spotlight: The Economist’s approach to brand content in the era of social purpose
Audience expectations around brand purpose are impacting the ways in which publishers work with advertisers,…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Brand Marketing vs. Performance Marketing: Finding the Right Balance
Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop…