Browsing: Branding
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
Amazon Doesn’t Favor Its Own Brands—Except When It Does
The company told House investigators that it ‘gates’ its own private-label products. Here’s why that…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Netflix’s ‘Broken’ covers the tangled mess behind Juul, Ikea, and more of your favorite brands
From vaping to counterfeit makeup, ‘Broken’ explores the surprising stories beneath some of the world’s…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
Does emotion still matter?
New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
The role of news brands in multi-media campaigns
News brands affect behaviour change at two key points in the buying journey, according to…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…