Browsing: Branding
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Six Ways to Strengthen Your Brand Through Product Packaging
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics),…
If Your Brand Wants To ‘Do Good’ In 2020, Here’s Your Creative Brief
As anyone who reads my posts here at Forbes knows about me, I am wary of brands…
When Naming A Company Consider These 3 Insights From Alexandra Watkins
Naming a company is hard. The client needs to like the name, a suitable URL…
Five Ways Brands Are Changing Their Playbooks to Win
Media giants in recent years have been battling for viewers’ attention and have spent $650…
Mastercard takes sonic branding one step further with its first single
Mastercard has released ‘Merry Go Round’, a single by Swedish artist Nadine Randle, at CES…
How the concept of ‘experience debt’ leads to more serious CX focus
Though some of the language around customer experience can appear fuzzy, a poor experience creates…
Brandless Brands Will Surge in 2020 as Consumers Prioritize Value Over Marketing
An interesting irony of today’s retail landscape is that brands have never been more and…
Brand size, creativity main drivers of effectiveness
Brand size and creativity are the two most important contributors to marketing effectiveness, according to…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…