Browsing: Branding
How to Create Strong Brand Positioning in Your Market
What is Brand Positioning? Put simply, brand positioning is the process of positioning your brand…
The Inside’s AJ Nicholas: ‘DTC has become this umbrella term for startups’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Direct-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down…
The potent effects of colour on brands
Colour is a driver of brand awareness and is inextricably tied into a brand’s visual…
On The Decision to Hire a PR Agency vs. Pitching the Media Internally
One dilemma that startups and early stage companies/projects face is whether to hire a PR…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
Starbucks just publicly deconstructed its brand—here’s why
The design team behind one of the most recognizable brands on the planet was “inspired…
DISNEY+ BRANDISHES ITS WEAPON: AN INFINITY GAUNTLET OF BRANDS
WARS START IN all kinds of ways. Pre-dawn raids, assassinations, missile launches, coups. Generally speaking, you’re…
MOBILE CX: HOW BURGER KING, CHIPOTLE & MORE ARE GETTING IT RIGHT
For decades, brands competed on price, product, place and promotion. More recently, marketers have gone…
Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic. Every brand hopes to build…
Digiday Research: What marketers are moving in-house in 5 charts
Marketers taking work in-house isn’t a new phenomenon but it’s a growing trend — one that…