Browsing: Branding
Why we are looking at an integrated future where fashion and technology brands combine?
First let’s crunch some numbers.US $15.4 Billion. That was Google’s Net Profit for the first…
FIFA Brands Are Finally Feeling the Heat of Scandal—Especially Nike
A week after FIFA’s world was turned upside down and 14 people werearrested in connection…
Three Branding Lessons From a Grammy Award-Winning Violinist
If you think the prices you can charge your clients depend entirely on your skills…
How Facebook Unified Its Brand
BEN BARRY ILLUMINATES HOW FACEBOOK GOT ITS BRAND ACT TOGETHER—SOMETHING OTHER COMPANIES COULD LEARN FROM.…
How can fashion brands leverage shopping tourism?
Shopping tourism is growing, but to best reach these potential consumers, fashion brands and retailers…
The Most Mentioned B2B Brands Online
IBM is the most mentioned B2B brand online globally, according to a recent report from…
Five Whopping Branding Mistakes You Might Be Making
Want to avoid becoming a breakthrough brand? There are plenty of ways to send out…
David Bowie Branding: Lessons From Rock’s Original Chameleon
Before David Bowie was a rock star from Mars, he was an ad man—and a…
Top 10 luxury brand social marketers of Q1
In the first quarter of 2015, brands have increasingly been using social media to connect…
Every Brand Needs a Distinct Tone of Voice. Here’s Why—and How to Create It
Like people, companies make impressions. And good impressions pave the way for solid business relationships.…