Browsing: Branding
Branding strategies to keep in mind when choosing domain names
It’s not an exaggeration to say that your domain name can determine the success or…
Virtual Reality Is Becoming Our Own Reality
Virtual reality is coming, but you already knew that. It’s taking you on journeys to…
How brands can create global campaigns that cut across languages and cultures
With relentless scandal bringing Fifa to its knees and even tennis (tennis!) standing accused of…
Under the over: Fleet footed brand
A couple of years ago, Under Armour was under pressure. The fitness brand was lagging…
Luxury brands have a compelling value proposition
Chanel, Hermès rank as top brands worth premium pricing: survey The popularity of a widely…
How brands can win the ad tech power game
Brands, publishers and ad tech companies are making big strategic moves into digital advertising in order to…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…
No diet on brand spending!
Diet Coke Is In Decline, But Ad Spending Is Not Diet Coke sales keep falling.…
Your Six-Step Road Map to Rebranding [Infographic]
Thinking about rebranding? The following six steps can help you launch a successful rebranding effort.…
Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…