Browsing: Branding
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online
Understandably, brands have been growing their digital media spends and getting on board with the…
Virgin America Does April Fools’ Right
The company skewered branding, the innovation craze, and media frenzy in one fell swoop. The…
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
How To Make Instagram’s New Algorithm Work For Your Brand
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to…
Celebrity endorsements carry less sway with US consumers
Consumers Trust Non-Celeb Influencers More Influencer marketing is on the rise but some approaches are…