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Browsing: Branding
![Brands not investing enough in video, say senior marketers](https://www.brandknewmag.com/wp-content/uploads/2016/04/mcdonalds-351x185.jpg)
Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content,…
![Trending: Your content, sir](https://www.brandknewmag.com/wp-content/uploads/2016/04/maher-351x185.jpg)
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…
![Old Spice: Manliness redefined](https://www.brandknewmag.com/wp-content/uploads/2016/04/old-spice-351x185.jpg)
Old Spice: Manliness redefined
Image courtesy of Flickr user Brian Bennett. A ship off course Old Spice had long…
![Top 10 luxury brand mobile marketers of Q1](https://www.brandknewmag.com/wp-content/uploads/2016/04/miu-351x185.jpg)
Top 10 luxury brand mobile marketers of Q1
Changing consumer habits have forced brands to move quickly into the exploding mobile marketing arena,…
![Generation X and why brands should start targeting them](https://www.brandknewmag.com/wp-content/uploads/2016/04/gen-X-351x185.jpg)
Generation X and why brands should start targeting them
5 Reasons Marketers Have Largely Overlooked Generation X A few weeks ago, Lincoln Financial began…
![Strategies for Leading your Company through a Successful Rebrand](https://www.brandknewmag.com/wp-content/uploads/2016/04/strategy-351x185.jpg)
Strategies for Leading your Company through a Successful Rebrand
Rebranding a business is a great opportunity for a company to show how it has…
![The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online](https://www.brandknewmag.com/wp-content/uploads/2016/04/millennials-04-351x185.jpg)
The ‘Offline’ Connection: Brands’ Moment Of Truth In Reaching Gen Zs Online
Understandably, brands have been growing their digital media spends and getting on board with the…
![Virgin America Does April Fools’ Right](https://www.brandknewmag.com/wp-content/uploads/2016/04/Virgin-America-351x185.jpg)
Virgin America Does April Fools’ Right
The company skewered branding, the innovation craze, and media frenzy in one fell swoop. The…
![Social media forces change in rebranding strategies](https://www.brandknewmag.com/wp-content/uploads/2016/04/social_05-351x185.jpg)
Social media forces change in rebranding strategies
Rebranding in the digital era We live in impatient times. Digital content can spread like…
![How To Make Instagram’s New Algorithm Work For Your Brand](https://www.brandknewmag.com/wp-content/uploads/2016/04/insta-03-351x185.jpg)
How To Make Instagram’s New Algorithm Work For Your Brand
Earlier this month Instagram dropped a bombshell that it will be introducing an algorithm to…