Browsing: Branding
7 Ways to Build a Million-Dollar Brand
In 2015, I reached over 10,000,000 people with my work. Almost everything I did to reach…
Broad targeting, penetration strategies key to brand awareness in 2016
New Year’s Resolution: Why getting noticed in 2016 is all about being disruptive, challenging and…
Why brands need to woo millennials with philanthropy
Millennials Are Embracing Corporate Social Responsibility Campaigns They may be the “selfie generation,” but millennials…
James Bond Product Placement
The Definitive Timeline Of Brands In James Bond Movies
Making in film branding into an art
The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…
For retail brands, digital will drive a return to stores in 2016
Landor Looks At 2016 Branding Trends A new study says 2016 will be the year…
The Best And Worst Branding of 2015
FROM GOOGLE AND SNOOP DOGG TO HILLARY CLINTON AND THE NEW SCHOOL, IT’S BEEN AN…
Fashion brands still struggling with sustainability practices
The fashion sector is the second largest polluter in the world after the oil industry, according to…
Is your brand ready to get touchy-feely? Five key marketing predictions for 2016
We are all constantly trying to look into the future and predict the next big…
The Most Popular Fashion and Beauty Brands With Teens
Nike is both the most popular clothing brand and the most popular footwear brand with…