![Ads are more effective when repeated in a block](https://www.brandknewmag.com/wp-content/uploads/2023/10/Adv_001-29.jpg)
Browsing: Advertising
![Consumers Can’t Tell Native Ads From Editorial Content](https://www.brandknewmag.com/wp-content/uploads/2016/01/native-351x185.jpg)
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
![Behind the ‘ Dear Brother ‘ ad](https://www.brandknewmag.com/wp-content/uploads/2016/01/johny-351x185.jpg)
Behind the ‘ Dear Brother ‘ ad
Dear Brother: Behind the Brilliant Johnnie Walker Ad Made by Students After landing as the…
![How Typecasting Millennials Is Hurting Ad Buyers](https://www.brandknewmag.com/wp-content/uploads/2016/01/millennials-351x185.jpg)
How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
![What 2016 will mean for digital advertising](https://www.brandknewmag.com/wp-content/uploads/2015/12/digital-351x185.jpg)
What 2016 will mean for digital advertising
The year we say goodbye to bad ads? As the year draws to a close,…
![Let’s get digital: the threat of management consultancies](https://www.brandknewmag.com/wp-content/uploads/2015/12/shark-351x185.jpg)
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
![Personalisation: don’t be the lazy uncle of advertising](https://www.brandknewmag.com/wp-content/uploads/2015/12/lazy-351x185.jpg)
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…
![Mobile: not just a second screen in 2016](https://www.brandknewmag.com/wp-content/uploads/2015/12/mobile-351x185.jpg)
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…
![Top 10 luxury advertising efforts of 2015](https://www.brandknewmag.com/wp-content/uploads/2015/12/valentino-351x185.jpg)
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…
![How to win a Cannes Lion: Using social analytics to create award-winning campaigns](https://www.brandknewmag.com/wp-content/uploads/2015/12/cannes-351x185.jpg)
How to win a Cannes Lion: Using social analytics to create award-winning campaigns
What does it take to win a prestigious marketing award like a Cannes Lion? The…
![2016 Year in Preview: Ad targeting toes the creepy line](https://www.brandknewmag.com/wp-content/uploads/2015/12/target-351x185.jpg)
2016 Year in Preview: Ad targeting toes the creepy line
The classic example of the “creepy” ad is almost quaint these days: The pair of shoes…