Browsing: Advertising
Are agencies in danger of being pushed out of TV market?
In New Era of TV Ad Deals, Agencies Are No Longer Gatekeepers Pepsi’s three-episode story…
Advertisers still hesitant on programmatic TV
Programmatic TV To Remain A Patchwork In 2016, Despite A Deeper Supply Pool Video buyers…
Consumers Can’t Tell Native Ads From Editorial Content
Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study…
Behind the ‘ Dear Brother ‘ ad
Dear Brother: Behind the Brilliant Johnnie Walker Ad Made by Students After landing as the…
How Typecasting Millennials Is Hurting Ad Buyers
It’s No Longer About Buying Audiences, But About Individual Users The demographic cohort commonly known…
What 2016 will mean for digital advertising
The year we say goodbye to bad ads? As the year draws to a close,…
Let’s get digital: the threat of management consultancies
At the risk of sounding foreboding during the time of goodwill, agencies across the board…
Personalisation: don’t be the lazy uncle of advertising
Whilst searching for a Secret Santa present for a colleague, I noticed that there’s a…
Mobile: not just a second screen in 2016
Mobile is more than just an additional screen for advertisers – it’s an entirely new…
Top 10 luxury advertising efforts of 2015
For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure…