Browsing: Advertising
Robot stalkers: don’t forget the humans in advertising
Advertising has become so fixated with technology that it no longer remembers how to communicate…
What this ad startup learned from a failed digital platform
Course Correction: How Contravent turned failure into boundless success Like many entrepreneurs, Jay Williams, CEO…
The piece of code that could make or break a mobile advertising program
In case you have not heard, mobile application consumption is skyrocketing. We are spending two…
The Psychology of Mobile Usage & Its Impact on Advertising
You need a mobile-first approach in 2016 because consumers are mobile-first. More than two-thirds of…
How advertisers and publishers are unwittingly falling victim to ad injection
Ad injection – the malicious practice of injecting unwanted ads onto browsers without the site owner’s permission – is yet another…
Premium is always tailor-made: even in advertising
Hitting the high street or shopping Saville Row? As London Fashion Week and Men’s Week approach,…
Mobile advertising to get more creative to target shoppers
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last…
The brand on a comeback mission!
Get Ready To Be Blitzed By Chipotle Ads Begging You To Come Back If you’ve…
The untold potential of image recognition
Image recognition technology has the potential to transform digital advertising. The history of all technologies…
Are Viewable Ads Actually Effective for Marketers? 10,000-Person Study Sheds Light
A New Study Aimed To Study This Vital Question IPG Media Lab, Integral Ad Science…