Browsing: Advertising
YouTube vs TV: where should advertisers stand in the ‘battle of the boxes’?
It’s been an extraordinary couple of weeks on planet video. The TV industry body, Thinkbox,…
Why You Should Align Your Ads to Your Customers’ Activities
Over the years, technology has made reaching consumers easier—but not always better. The early days…
Content, data and technology: Which matters more
Content, data, technology. Which has the biggest effect on achieving advertising greatness? https://youtu.be/e181IgXFDqA This is…
30-second ads least likely to be skipped
Report: 30-Second Video Ads Foster Deeper Audience Connection Video ad performance is increasing rapidly, and more advertisers…
Warc 100: The brain’s take on the world’s best campaigns
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from…
The new road for branded content
Facebook to Allow Media Companies, Marketers to Post Sponsored Content For the past few years,…
Sensory advertising: a mobile strategy that makes sense
We live in a time where our phones are constantly in our hands, as we…
The integration of comedy and advertising
Ad Agency Enlists Comedians to Get the Creative Juices Flowing An artist writes up ideas…
Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential
As Ad Blocking Grows Online, Retailers Like Samsung, Staples Try to Better Engage Consumers With…
Study reveals low trust in media agencies
Almost a third of advertisers rate trust levels with media agencies as low or very…