Browsing: Advertising
The Ad Industry’s Focus on Fraud Has Intensified
Ad fraud has expanded to include diverse and sophisticated methods of deception that now affect…
4 Retailers Turning Heads on Social Media with Video Ads
As ecommerce and omnichannel retail advertisers look to stay ahead of their competitors, they’re increasingly…
The Demise of Advertising Business Models
In a blog post earlier this year, I explored the emergence and evolution of new…
The stumbling blocks to marrying programmatic buying and native ads
The shift to native ads that more closely resemble site content has proven effective for publishers,…
To Bolster KLM’s Identity, a ‘Charmingly Clueless Approach’ to Humor
QUICK, IS KLM a brand of milk, the call letters for a radio station or…
‘Shared Media’ Is the Future And Will Disrupt Media Buying As We Know It
“Shared media” is outperforming traditional digital advertising by 10 times. So what exactly is shared…
Understanding mobile advertising trends: Smartphone vs. tablets
Almost 2 billion people worldwide are said to own a mobile phone. So it is…
These Are the 10 Best Workplaces in Advertising and Marketing
According to employee surveys conducted by Great Place to Work. We asked the workplace culture…
The ad battle between Apple and Microsoft is back
One of the most famous advertising battles is back. After a few years of truce,…
Instagram’s direct-response ads haven’t totally clicked with advertisers
Instagram’s direct response efforts have had to endure perception problems, last-click limitations and the shadow…