Browsing: Advertising
Why Facebook embraced the ad network model
The growth of programmatic advertising was supposed to mean the death of the ad network.…
Tuning in to video on demand
This post is sponsored by Canoe. As more people watch their favorite shows through video…
Lenovo Tells Consumers To ‘Skip The Sevens’
Lenovo and Motorola are thinking that maybe seven isn’t such a lucky number for consumers.…
Out-Of-Home Advertising Experiencing A Renaissance
When the Detroit Red Wings want to sell more tickets, celebrate marquis moments, or thank…
YouTube Monitoring Ad-Friendly Content – To Become More Like TV Networks?
YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other…
Travel Brands Are Spending More to Advertise on Social Media
Many travel brands are loading their social media channels with user-generated content and influencers to…
Why the Conversational Power of Podcasting Is the Future of Advertising
Medium’s simplicity drives engagement It’s been fascinating for me to observe how marketers and content…
What Motivates Consumers to Click on Mobile Ads?
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.…
The Large Untapped Opportunity With Pinterest
Whether it is pinning a desired wedding dress or ideas for decorating a new home,…
Why Use Dynamic and Social Media Advertising in Tandem?
How do marketers reach their consumers in today’s somewhat cluttered digital landscape? The answer is…