Browsing: Advertising
The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
In 2016, Americans spent an average of five hours and forty-three minutes on digital media…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
How advertisers used social to engage Super Bowl fans
Super Bowl throws spotlight on intersection of influencer marketing, destination viewing Influencers and the Super…
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…
Interpublic Tests Ads That Reach Out And Touch Someone, Finds Lift
Sight, sound and motion have long been the Holy Trinity of Madison Avenue’s sensory perception…
TurboTax Bridges The Divide Between Brand And Digital
Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing…
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
Adidas Knocks Under Armour Again With This Inspirational ‘One in a Billion’ Ad for China
And David Beckham pops in to say hi Some in the Western world retain unfortunate…
Five lessons for creative businesses from the world of music management
We spend much time applauding creative talent and achievements, but perhaps we should pause occasionally…
See the Spot: Adidas’ Past Creates Its Future
https://youtu.be/cCwtq5zCOBI Adidas is doing it its own way—and it’s working. As part of the relaunch…