Browsing: Advertising
YouTube gives all advertisers 3 standard video metrics
YouTube Clears Up Metrics Mess by Focusing on These Three Stats YouTube is looking to…
Burger King Crowned Cannes Lions Creative Marketer of the Year
The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative…
Five Common Pitfalls and Best-Practices of Measuring Marketing and Advertising Performance
To improve performance, optimize spend, and enhance the consumer experience, marketers must inject data and…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…
Neither Heinz nor Don Draper appear in ads straight from ‘Mad Men’
Advertiser- Heinz Sector- Agencies and Food and Drink Exposure – United States David Miami brings a fictional ketchup…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
12 Brands That Want to #BeBoldForChange for International Women’s Day
The theme of this year’s International Women’s Day on March 8 is #BeBoldForChange, and adland…
Feature: how Vinomofo got its mojo
Last year Vinomofo hit half a million members and launched its first ever mass-market advertising campaign. Marketing…
Report: Most Advertisers See Media As ‘Complex Headache’
Media consultant ID Comms is out with a new study — based on a survey…
After 51 Years, Vans Is Finally Explaining What ‘Off the Wall’ Means
The skateboarding term is now the definition of individualism If you happened to catch the…