Browsing: Advertising
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Personalized Ads? Consumers Tell Marketers to Up Their Game
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Facebook now lets all pages share branded content
Nearly six months after granting verified pages and profiles the ability to share branded content,…
HOW DO PAGE UNDER ADS AFFECT USER EXPERIENCE?
“Page under ads” are types of advertiser landing pages that come up either as new…
How Nasdaq aims to reshape the future of media trading by bringing Wall Street to Madison Avenue
Earlier this month Nasdaq announced the planned launch of New York Interactive Advertising Exchange (NYIAX),…
In an Age of Declining Trust, Is Advertising Actually Gaining Ground?
Consumers say they trust ads, new survey finds Trust in key institutions has plummeted in…
FIVE WAYS TO STAND OUT IN DIGITAL MARKETING AND ADVERTISING
The days of traditional marketing and advertising are long gone, but companies – especially large…
Programmatic can be improved
Programmatic buying is under the spotlight as never before following news of the placement of…