Advertising
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one of Andy Warhol’s Kennedy-era pop-art…
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and…
MENA’s largest gathering in the creative marketing community As a sister festival to the globally renowned Cannes Lion International Festival…
Innovative solutions have now allowed for the easy implementation of native ads within email newsletters without the need for hardcoding, allowing marketers…
How brands can shift advertising to meet new needs of customers. An interview with Dr. Martina Olbert about how the…
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal based on a simple one-sentence…
Will AI Kill Advertising? I asked ChatGPT… “Will AI Kill The Advertising Biz?”. Here is the answer: “It is difficult…
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare…
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike increasingly looks to the luxury…
In the past year, TikTok has become a more lucrative advertising channel for smaller brands. According to a recent survey…