Advertising
“Sustainability” is one of the latest buzzwords in ad tech with it driving many of the public talking points on…
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and…
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a series of funny yet brash…
Progressive and inclusive advertising offers brands more than just the fulfilment of being more socially and morally responsible: Kantar data…
An underutilized resource for advertisers What do CRISPR, ‘Oumuamua and a bobcat eating python eggs have in common? Surely, you…
Uncommon creates captivating visuals Hammers, saws and drills are home-improvement essentials, to be sure. But these days, a smartphone can…
Candace Parker, Kenny Smith ride along Nissan sure gets high mileage from college sports mascots in its advertising. This capering…
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one of Andy Warhol’s Kennedy-era pop-art…
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and…
MENA’s largest gathering in the creative marketing community As a sister festival to the globally renowned Cannes Lion International Festival…