Creativity’s Bastion: Where you make meaningful links


MENA’s largest gathering in the creative marketing community

As a sister festival to the globally renowned Cannes Lion International Festival of Creativity, we have an extremely influential network. Our high global standards mean we are respected as the most credible and trusted awards and content led event in the creative sphere in the region. 

We are credible, we are trusted and we are a place to do business.

Not-to-miss sessions for Brands

1. CMOs in the Spotlight

The CMOs in the Spotlight session will give you an understanding of the highly complex CMO mindset as well as learn about the most challenging issues some of the top brand leaders in the MENA region are facing right now. From where to place investments as budgets tighten to creating a culture that sparks creativity, you will hear from three senior leaders and will also be able to ask your own questions.


Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority

Anja Petrovski, Marketing and PR Director, Volkswagen Middle East

Charles Awad, Chief Marketing Officer, Majid Al Futtaim

2. How to Make Your Brand a Behaviour

In the last decade, consumers have been time deprived and avoided ads by default. Join this session to explore how brands can move from interrupting the day to day of consumers to becoming part of their most valuable time. Understand what this means for the future of creativity in shaping culture and driving business.

Speaker: Annie Arsane, Head of Global Business Marketing – METAP, TikTok

3. Customer-Centricity is the Key to Creativity

Join this session with Amazon’s Head of Brand Innovation Lab to explore how the retail giant applies customer centricity to creativity. The session will give you exclusive insights into the mental models and principles that Amazon applies towards growth in the creative stream.

Speaker: Moe Jawahar, Head of Brand Innovation Lab, Amazon

4. Put Brand at the Core of Your Business

Digital leading company stc completely evolved its brand to fuel growth beyond its traditional telco industry through the creation of an integrated ecosystem of products and services – covering consumer’s needs around communication, finance and entertainment.

Hear from Nancy Villanueva, CEO Iberia & Middle East at Interbrand, and Mohammed Abaalkheil, Vice President Corporate Relations at stc and gain practical tools to help you navigate business transformation by putting the brand at the core. Discover how can you set a clear ambition and growth roadmap to future-proof your brand.

Speakers: Nancy Villanueva, CEO Iberia & Middle East, Interbrand | Mohammed Abaalkheil, Vice President Corporate Relations, stc


What’s Next for Creativity in Saudi Arabia

Future Proofing your creative skills

AR & the Future of Storytelling

Winning Strategies for Marketing in MENA

Top speakers include:

John Cleese, Actor, Comedian and Writer

Tom Beckman, Global Chief Creative Officer, Weber Shandwick

Damon Jones, Global Chief Communications Officer, P&G

Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority


Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit

About Author


BrandKnew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.