In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%.
LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more interest on the site?
Delving deeper into this, LinkedIn has published a new infographic, which outlines a range of updated engagement stats, which may help you better plan your platform strategy.
Among the data points listed:
- Top publishers have seen an average 120% growth in Page followers YoY
- Video is the content type most likely to spark conversation
- Messages sent have increased 35% YoY
These are some key trends of note for LinkedIn marketers – you can read LinkedIn’s full report here, or check out the infographic below.
This article first appeared in www.socialmediatoday.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: firstname.lastname@example.org or visit www.groupisd.com