10 Surprising Stats You Didn’t Know About Content on LinkedIn [Infographic]


In its recent quarterly update, Microsoft, the parent company of LinkedIn, reported that the professional social network continues to see ‘record levels of engagement‘, with on-platform sessions growing by 24%.

LinkedIn engagement has been on the rise for some time – but where, exactly, is that growth coming from and what types of content are generating more interest on the site?

Delving deeper into this, LinkedIn has published a new infographic, which outlines a range of updated engagement stats, which may help you better plan your platform strategy.

Among the data points listed:

  • Top publishers have seen an average 120% growth in Page followers YoY
  • Video is the content type most likely to spark conversation
  • Messages sent have increased 35% YoY

These are some key trends of note for LinkedIn marketers – you can read LinkedIn’s full report here, or check out the infographic below.

Linkedin content stats infographic

This article first appeared in www.socialmediatoday.com

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About Author

Andrew Hutchinson

Andrew Hutchinson is the Head of Content and Social Media at Social Media Today. He's a multi-award winning blogger and author, a social media marketing analyst and an occasional advisor on social business strategy. He lives and works in Canberra, Australia.

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