What Does Helvetica Taste Like? Finally, We Know


The typeface everyone loves–or loves to hate–is now a coffee.

Helvetica. It’s the most famous typeface of all time, used in public transportation systems around the globe. It’s renowned for its streamlined design, meant to render information as clearly and neutrally as possible.

Okay, okay, but how does Helvetica taste?


Now we know. Because our favorite freeze-dried, artisanal coffee brand Sudden sent us a sample of its new Helvetica blend. Here’s what we found out.

This article first appeared in www.fastcodesign.com

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About Author

Mark Wilson

Mark Wilson is a writer who started Philanthroper.com, a simple way to give back every day. His work has also appeared at Gizmodo, Kotaku, PopMech, PopSci, Esquire, American Photo and Lucky Peach.

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