The Three Key Types of Influencer Marketing Campaigns [Infographic]

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Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.

Specifically, there tend to be three distinct types of influencer marketing campaigns: brand awareness campaigns, traffic/clicks/sales campaigns, and user-generated content campaigns.

Each campaign type has unique attributes, including which strategies, platforms, and storytelling approaches are most effective.

An infographic (below) from The Shelf explores these three key influencer marketing campaign types and delves into how marketers can succeed with each.

Check out the infographic:

This article first appeared in www.marketingprofs.com

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About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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