The Social Distancing Whopper

Agency Network: Wunderman Thompson
Published/Aired: May 2020

In Italy, the time of total confinement has ended, and we are now entering ‘Phase 2’ where we are finally free to go around. The rules are clearer than they were a few weeks ago: wear a face mask, gloves and, above all, “let’s all keep a distance of one meter.”

With all this happening, Wunderman Thompson Italia and Burger King® Italia have decided to opt out of traditional types of communication, and to launch a new, truly unique burger.

Introducing the Social Distancing Whopper, the famous Whopper® now with far more onions in an effort to promote social distancing in true BK style. Available in all Italian Burger King restaurants via drive-through King Drives®, take-away services and eat-in.

Integrated advertisement created by Wunderman Thompson, Italy for Burger King, within the categories: Food, Public Interest, NGO.

This article first appeared in

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