Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Browsing: Social networks
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Infographic: How Digital Marketing Is Affecting Financial Organizations
Digital media, in today’s age, is no more just a “trend” but a way of…
Can Social Media Persuade You to Spend More Money?
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…
YouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos…
The Digital Storefront: Advertising’s Next Frontier
Opinion: Digital ads generally haven’t emulated what’s made brick-and-mortar shopping successful—until now Window shopping: It’s…
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
Augmented reality’s future isn’t glasses. It’s the car
In the next seven years, true augmented reality will likely not become mainstream anywhere, except…
How six retailers are using chatbots to boost customer engagement (and why you should too)
Chatbots offer retailers a cheaper, smarter and more efficient way of engaging customers. With an…