The User-Generated Content Advertising Ecosystem [Infographic]
What do marketers need to know about user-generated content (UGC) advertising? An infographic (below) from…
Browsing: Social networks
Micro-Conversions: What They Are and Why They Matter
Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
How to Perform a Social Media Competitive Analysis
In social media, a little spying on your competitors can go a long way. A…
Social networks are broken. Here’s the secret to rebuilding trust
Facebook and Twitter can do much more to make their platforms trustworthy. Clear labeling—not mass…
Why Digital Media is Killing TV Advertising
In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
How This Company Used Instagram Marketing To Become A Leading Fitness Brand
Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years,…
Infographic: How Digital Marketing Is Affecting Financial Organizations
Digital media, in today’s age, is no more just a “trend” but a way of…
Can Social Media Persuade You to Spend More Money?
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…